I work well in messy spaces —
where business, technology,
and product decisions meet.
I’ve been designing digital experiences since 2008, working across editorial, advertising, insurance, loyalty, and banking. Over time, my work moved from designing isolated interfaces to shaping systems, journeys, and the way teams make product decisions.
In recent years, I’ve led design initiatives across customer-facing apps, internal platforms, CRM workflows, and banking operations. My role often involves mentoring designers, structuring design routines, aligning stakeholders, and helping teams move from ambiguity to execution.
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Years in design
Across apps, platforms, services, and internal tools.
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Years in banking
Working with financial products, operations, CRM, and support platforms.
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Years leading design
Across product teams, chapters, mentoring, and hands-on delivery.
BTG Pactual
Product Design & Design Leadership
Banking apps, internal platforms, CRM workflows, credit journeys, and support operations.
Bradesco Seguros
Digital Product Design
Customer-facing insurance journeys and digital service experiences.
Smiles
Digital Product Design
Loyalty, travel, and customer experience across digital channels.
Earlier work
Design & Communication
Editorial, advertising, branding, and digital experiences.